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Danielle Michael

Danielle is a Marketing Specialist at Experian Data Quality and has worked with various technology businesses over the last 4 years. At Experian, Danielle’s focus is engaging customers with content that helps provide solutions to their data quality problems. 

Get yourself a customer for life this holiday period

I love online shopping. I wish I had a pound for every hour I’ve ever spent browsing shopping apps or online stores, looking for deals or unique items; I’d spend those pounds on more shopping. We are now less than a month away from Black Friday, the busiest shopping event of the year where millions of Brits will be jumping online to snap up limited-time-only offers.

Having accurate data. Or more specifically, making sure the data you already have is accurate and up to date and that the new data you’re collecting – address, email and mobile – is captured accurately.

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Is a lean pilot your answer to getting that data quality business case over the line?

5 minute read Data quality

Data quality leaders often struggle to connect the dots between the businesses’ goals - increasing revenue, cutting costs, optimising performance - and managing data quality more effectively. This makes building a business case for a data quality programme difficult.

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