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Jean-Andre Villamizar

Jean-Andre is our Head of UX at Experian Data Quality looking at both the technical and creative sides of our user journey as well as the voice of the user.

Data quality meets user experience - a match made in heaven?

6 minute read Data quality

As the head of user experience at Experian Data Quality, I’m often tasked with improving a website, an app or a product. This process often involves solving various challenges, such as “How can we interpret our customers’ behaviours so that we can provide them with a better experience and a more relevant service?

So how do we do that and what’s it got to do with data?

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