Lewis is an Account Manager at Experian Data Quality specialising in our Experian Pandora platform and supporting clients in their complex data requirements including single customer views, data migrations and data quality management. Graduating from the University of Nottingham, Lewis is fluent in French and German and outside of the world of data enjoys football and binging on Netflix.
Whilst many organisations are pushing data up the boardroom agenda, for some it's still a struggle to justify investment in data initiatives. Lewis explores the 'chicken and egg' scenario where data practitioners are battling for investment because they can't demonstrate compelling ROI without first having the very resource in place that they're trying to secure. He considers four ways you can successfully negotiate this issue and progress your strategy.