Mark is a Data Quality Consultant at Experian Data Quality and has been for almost 6 years. He has worked with a wide variety of customers, both public and private sector and ranging from SME to multi-national corporations. Within his role at Experian, Mark has worked on a wide variety of data quality projects including data cleansing and validation, assessments and migrations and has seen first hand that data problems span the divide and that no one is immune.
So you are looking to migrate data from one system to another and the business thinks it’s as easy as copy and pasting from one spread sheet to another and is often an afterthought at the end of a CRM migration. I simplify perhaps, but that’s what it feels like some management and non-technical people think. Trying to explain why data migration can be complicated and fraught with peril is like trying to bash a square peg into a round hole. Sometimes only failure can open people’s eyes.
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