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Michael Luke

Michael is Experian Data Quality's Digital Marketing Manager. Over the last 4 years, he has worked in several technology businesses and achieved a Post-Graduate Diploma in Digital Marketing. Michael’s primary focus is on digital marketing and helping clients and colleagues get the best from their growing data.

Ride. Data. Repeat. Cycling’s love affair with data

6 minute read Life at Experian

It was June, and Europe was turning to summer. Excited, I was walking around the office, when my colleagues caught my good mood. "What are you doing this weekend?" I answered "Cycling from London to Paris!" I have ridden cycling races and sportives, but wasn’t sure what to expect from my body, my mind and my companions. After 3 days, 36c heat, 20 energy gels, 2 punctures and 270 miles in the saddle - I learnt these three things.

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Your favourite data topics of 2016

With 2017 underway, we decided to have a look back at what data subjects proved most popular with you during 2016. Below are our 5 most popular articles from last year covering data migrations – hurdles to avoid and approaches to consider; measuring data quality and the 6 key dimensions for assessment; data governance responsibilities for data quality success and of course GDPR, perhaps one of the most talked about data subjects of 2016.  See if you missed any of the key talking points. 

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4 common data capture errors (and how to solve them)

6 minute read Address validation, Email verification

Here we are again, just a few months from the biggest shopping season of the year. Over the coming months, shoppers will flood retail websites and stores in droves searching for the best deals on everything from the latest tech gadget to holiday gifts.

Your website will often be the first point of contact that your prospective customers will visit, and the data it generates will be used to support marketing, shipping, billing, stock management and much more.

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