Michael is Experian Data Quality's Digital Marketing Manager. Over the last 4 years, he has worked in several technology businesses and achieved a Post-Graduate Diploma in Digital Marketing. Michael’s primary focus is on digital marketing and helping clients and colleagues get the best from their growing data.
It was June, and Europe was turning to summer. Excited, I was walking around the office, when my colleagues caught my good mood. "What are you doing this weekend?" I answered "Cycling from London to Paris!" I have ridden cycling races and sportives, but wasn’t sure what to expect from my body, my mind and my companions. After 3 days, 36c heat, 20 energy gels, 2 punctures and 270 miles in the saddle - I learnt these three things.