Paul joined the Professional Services team at Experian Data Quality last year. His industry experience spans several verticals, and he is considered a technical expert in the Experian mobile validation platform.
Mobile is growing in popularity thanks to more established cross-channel marketing strategies and digitalisation driving its use for customer service messaging. That means that having valid mobile numbers is critical to reach your customers. In this article, Paul looks at 3 top tips to ensure you can maintain the accuracy of your mobile numbers.