Paul is Experian Data Quality’s Data Strategy Manager. With a wealth of experience in Data Product Management, Data Strategy, Governance and Privacy; Paul is championing the benefits of strong reference data capabilities and business processes for our clients and our business. Paul is also a leading advocate of Open Data and Transparency; helping organisations and society get the best out of the growing deluge of information.
Many of us in the data industry have become familiar with the term Single Customer View (SCV) over the last decade. Those that have worked on an SCV project will have seen how they can improve our data management processes, save on marketing costs or improve your customer experiences.
However, with many SCVs being focussed on just one of those outcomes, there has sometimes been an air of disappointment with the results. Some organisations have even ended up with multiple SCVs for different purposes that don’t agree when there is an urgent need to bring together data for another reason, such as a Data Subject Access Request (DSAR).
Whilst many businesses understand the challenge for more personalised and seamless experiences, they struggle to cope with the growing volumes of data available. It’s predicted that by 2025 the ‘datasphere’ will grow to 163 zettabytes – ten times the 16.1ZB of data generated in 2016. It’s no surprise that less than one in five (19%) say they are unlocking the full potential of their data to improve their relationship with customers.
This torrent of information is causing an ‘infobesity’ problem. Businesses are faced with an information overload. They have so much data, it can be overwhelming to know what to do with it all. How can they turn that data into useful information, unlocking its value and delivering better outcomes for their customers?
We recently brought you the first in a two-part series of blogs about the changes now in place to data processing rules under the new GDPR and how organisations need to review the basis and permissions that govern their processing of personal data. In this second instalment, I’ll be diving into consent in more detail and look at how the combination of sound data management practises and cutting edge technology could help your organisation towards a Permissions Strategy to support the GDPR.
As with the previous blog in this series, there is going to be some useful content for everyone involved in personal data but you may find that some of this is most applicable to you if you work in marketing where consent has been so important over the years. Whilst the other 5 lawful bases for processing data are just as important (and can be applicable to marketing too) my conversations with clients over the last couple of years have thrown up consent as the initial focus area for many.
A lot of organisations have been focussing on the GDPR and how they can implement a data governance strategy that aligns with this change in data privacy regulation. In this two-part blog, we’ll take a look at Lawful Processing with a focus on consent, legitimate interests and how good data quality and specialist technology can support your strategic approach.
In the first instalment, I’m delighted to bring you an interview with J Cromack from the Consentric team at MyLife Digital. He’s an expert on the challenges of managing permissions – from Consent to Legitimate Interests - and we’ll be discussing what Lawful Permissions for processing data mean to organisations preparing for the GDPR. We’re partnering with MyLife Digital to bring the power of their Consentric platform to our clients. With the unique focus on both usability and privacy, we believe that it’s a valuable piece of a GDPR-ready data governance strategy.
It will come as no surprise to most that today the GDPR comes into force and organisations in the UK must now officially comply with the articles set out by the EU. Whilst it’s been a much-debated topic, we for one are delighted.
At Experian, we firmly believe the GDPR presents a positive chance to transform the way you organise and process your data. Our Chief Risk Officer, Julia Cattanach, recently summed it up nicely as an “opportunity to further strengthen data security and transparency, enabling us to maximise the potential of the data we rely on to deliver the best possible outcomes for customers, businesses and the wider society.”
I was recently lucky enough to present to a group of Pharmaceutical organisations at an industry event in Södertälje, Sweden. They were concerned about the arrival of the GDPR and what it could mean for the data held within their supply chains – which are complex to say the least!
I thought it would be worth summarising my discussion with this group as the issues facing the pharma industry will be similar for any organisation that has a complex supply chain of ingredients, parts or products – for example, manufacturing and retail.
Data degrades over time. Our latest global research indicates that organisations suspect that an average of 30% of their customer / prospect data is inaccurate. Unless individuals (customers, citizens, staff, supporters) actively update their data on a regular basis, there will clearly be a degradation in usefulness and value of that data. In some cases, this fall in quality may lead to an increase in potential risk, which could lead to brand damage or regulatory action.
So, what can organisations do if they can’t be certain that everyone in their databases will regularly update their information if, for example, they move home, get a new mobile number or experience a family bereavement? There are a number of simple steps you can take to remove this risk. Here’s a roundup…
Welcome to a new series of blogs we’re calling ‘back to basics’. I’ll be aiming to unpick the nitty gritty of data quality and, in simple terms, explain why it’s so critical to organisations, both large and small if they want to stay ahead of the curve.
In recruitment, personal data is the critical differentiator between success and failure. If you can’t find the best candidates and contact them, someone else will beat you to it. This competitiveness for success could also create risk – are you certain that the way your organisation handles candidate data is compatible with changes in data regulation?
On the 25th May 2018, new data protection rules will apply across the EU (including for the UK, regardless of other political movements). These new rules (known as the GDPR) are the first major update to legislation since the 1998 Data Protection Act.
25th May 2018. This is the date that many Data Protection, Governance, Compliance and Marketing people have got pinned up above their desks – in fact many different job roles in organisations of all shapes and sizes are involved in preparing for “GDPR Day”.
We believe that the GDPR presents a great opportunity for organisations, but with less than a year to go before the EU GDPR regulation enters UK law via the Data Protection Bill announced in August 2017, there is still lots to do.