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Rebecca Hennessy

Rebecca is Experian Data Quality's Head of Marketing and has worked across a number of different functions within Experian over the last 10 years. Rebecca has recently been heavily involved in our Chief Data Officer (CDO) research project and championing how this growing role is driving important strategic value for organisations.

Responding to data in 2017: Customer care, regulations and quality issues

If you saw my recent Global Data Management Research highlights post you’ll be aware that there are some pressing issues that organisations are up against in 2017.  I was delighted therefore to have the opportunity to explore some of these issues further in a feature article on IT Pro Portal.  You can see this below or visit the site to read it along with a wealth of other data-related market perspectives.

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Lifting the lid on data migration in 2017

To help increase understanding and awareness of data migration, we recently commissioned a data migration research study with Data Migration Pro, the community resource for data migration practitioners.

I also caught up with the editor of Data Migration Pro, Dylan Jones, to get some highlights from the research.

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Examining consumer attitudes and business challenges in the run up to GDPR

This month sees the launch of new research in the wake of our recent Global Data Management Research. This new project from Experian and Data IQ focusses on consumer attitudes towards data use in light of forthcoming GDPR compliance.  So why does this matter so much?

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Data Management Research – Consumer expectation versus business reality

The results are in. This year’s Global Data Management Research makes for some particularly interesting reading with a clear focus on why growing customer expectation and the forthcoming regulation should be driving the need for better data management.

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Global Intuitive - a worldwide buying experience for a worldwide customer base

People today are used to a certain level of ease in their online buying experience. In particular, they expect processes to be completed as fast as possible, in as few steps as possible. In a recent study. 25% of consumers said they found the average website navigation too complicated and 20% claimed it took too long.

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Collaboration and GDPR – high on the Data Practitioners agenda

From past lessons learned to future possible outcomes, users of Experian Pandora face unique and shared challenges. When we got them together, this is what they said…

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What makes a CDO?

A look into the make-up of a CDO. At the broadest level, a CDO is focussed on using data to drive value across their business. So, let’s dive into what that means for the skills, background and responsibilities required, as they’re not what you may initially imagine

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How businesses are dealing with the data deluge and humanising their data strategy

Our latest Global Data Management Research explores the key trends and challenges businesses are facing. Find out how to deal with the data deluge and start to humanise your data.

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Getting ahead of the latest data management trends for 2016

In this blog, Rebecca previews what's to come in our forthcoming Global Research which launches in March. She'll touch on a few key stats and facts and explain why our launch breakfast briefing is a must-attend event for anyone looking to work towards a Single Customer View and move up the data maturity curve.

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Meeting this year’s festive delivery challenge head on

Rebecca Hennessy

Rebecca Hennessy

December 16, 2015

Data quality

The festive shopping boom is big news this year. In the wake of Black Friday and Cyber Monday, retailers have delivery requirements that are bigger than ever and so Rebecca considers the implications of data quality on the process. Specifically she delves into why it's critical to make address management an important factor in ensuring efficiency and avoiding additional costs.

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