Working as a subject matter expert within Experian to understand business' data related challenges and provide solutions using Experian's software, data and services. Russell specialises in Data Quality, Data Governance, Data Migration, Data Integration, Data Onboarding and SCV Creation.
Many of us are aware of the benefits that high-quality data can bring to an organisation including improvements in operational efficiencies, better decision making and avoidance of risk. It’s getting started that can often be the biggest road block. By that I mean, if you can’t quantify the tangible returns that investment in data quality can bring, how do you get buy-in for investment in it?