Experian’s Tom Blacksell oversees the B2B operation of the world’s leading information services company, having previously held senior leadership roles in the organisation as Managing Director of the Marketing Services and Decision Analytics divisions.
Under Tom’s leadership of B2B, Experian has continued to look for ways to bring integrated data-driven solutions to the market, helping organisations to harness the power of data, making smarter, faster decisions, helping minimise risk while ensuring they deliver the type of customer service people expect at every point of the customer journey.
Working at Experian I am constantly amazed by the many innovative ways we work with data, to find new and exciting solutions with our partners. If we can harness the power of data, and derive real value from it, it has the potential to make hugely positive changes to the way we all live and work. And there’s no doubt that organisations of all shapes and sizes are stepping up to meet the challenge, investing in technology and insight to move with the times.
With that in mind, I am delighted to be able to announce the finalists for Experian’s inaugural ‘Data Excellence’ award, part of this year’s Lloyds Bank National Business Awards.
There’s no escaping the fact that data is universal; enabling our choices, fuelling our economy, informing decisions and shaping our ideas. It’s influence, driven and shaped by the digitalisation of our culture, is only set to expand as we enter the next decade. As the world becomes ever more connected, the sheer volume of available data will continue to grow at a substantial rate. So too will the range and variety of that data.