It’s not a load of typos – it’s a deliberate mess.
Even when all the letters in a sentence are jumbled, most of us can still read between them and make out every word – so long as the first and last letters are correct. Aren’t we clever?
Unfortunately in the data world the same rule doesn’t apply. When capturing your customer’s contact details, be that; email, address, telephone numbers etc. it’s critical to capture these details correctly first time.
If your customer’s details are entered wrong, they are stored wrong and relying on that, oh so clever, brainpower can in fact, as demonstrated above, lead to oversights that can have significant impacts your organisations reputation.
I have a tricky address to spell and like 73% of consumers I have received errors in communication in the past*.
Receiving incorrect communications (whether it’s a letter missing from my name or the wrong post code on my address) leaves me thinking what else have they got wrong? Likewise let’s face it, a simple miss spelling in your email address and you will never receive that message… And I am not alone.
Over 1/3 of consumers that have received incorrect communications worry what other personal information may have been recorded inaccurately about them*. And that’s assuming they have even received something.
Just a single letter missing, a .com in an email where it should have been .co.uk or a digit short on their mobile number could be the answer to why they’ve not heard from you at all!
People are becoming more cautious about sharing their information with businesses. When they do, they trust that it will be kept safe and accurate. And when it’s not, well, 35% have less faith in that organisation to do a good job!*
If you want to keep your customers happy start by capturing their details correctly first time, every time. There are tools out there that can validate a customer’s information in real time whether that be email, address or mobile verification.
The likelihood is you already have a database full of information, such as customer email addresses, and you may be thinking “is it too late?” Well the answer is no!
You can upload an email list today and get a free data health check on your files to find out how many emails you currently have that are genuine assets and which ones may be impacting your reputation with your customers.
* *Caring for Customer Data Research, Author: Loudhouse, Publish Date: June 2013
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