Interestingly up until July 2015, Ireland was one of the few developed nations without a postal code system. So the need for more accurate address data was pretty clear and that’s why Eircode was created. It’s a brand new advanced postcode system which can locate every home and business address in Ireland. With Eircode you can locate every individual address in the country using a single code at the end of a current address, like postcodes in the UK, helping to accurately direct mail and services to Irish addresses.
People today are used to a certain level of ease in their online buying experience. In particular, they expect processes to be completed as fast as possible, in as few steps as possible. In a recent study. 25% of consumers said they found the average website navigation too complicated and 20% claimed it took too long.
To solve these problems, Royal Mail offer two additional datasets that enhance the Postcode Address File - PAF®
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