I love online shopping. I wish I had a pound for every hour I’ve ever spent browsing shopping apps or online stores, looking for deals or unique items; I’d spend those pounds on more shopping. We are now less than a month away from Black Friday, the busiest shopping event of the year where millions of Brits will be jumping online to snap up limited-time-only offers.
Having accurate data. Or more specifically, making sure the data you already have is accurate and up to date and that the new data you’re collecting – address, email and mobile – is captured accurately.
Interestingly up until July 2015, Ireland was one of the few developed nations without a postal code system. So the need for more accurate address data was pretty clear and that’s why Eircode was created. It’s a brand new advanced postcode system which can locate every home and business address in Ireland. With Eircode you can locate every individual address in the country using a single code at the end of a current address, like postcodes in the UK, helping to accurately direct mail and services to Irish addresses.
People today are used to a certain level of ease in their online buying experience. In particular, they expect processes to be completed as fast as possible, in as few steps as possible. In a recent study. 25% of consumers said they found the average website navigation too complicated and 20% claimed it took too long.
To solve these problems, Royal Mail offer two additional datasets that enhance the Postcode Address File - PAF®
Location and address are really important for so many different tasks that we sometimes take it for granted. In fact, we only really think about it when it goes wrong... and when it comes to address data, a small mistake can have a big impact
Here we are again, just a few months from the biggest shopping season of the year. Over the coming months, shoppers will flood retail websites and stores in droves searching for the best deals on everything from the latest tech gadget to holiday gifts.
Your website will often be the first point of contact that your prospective customers will visit, and the data it generates will be used to support marketing, shipping, billing, stock management and much more.