Data degrades over time. Our latest global research indicates that organisations suspect that an average of 30% of their customer / prospect data is inaccurate. Unless individuals (customers, citizens, staff, supporters) actively update their data on a regular basis, there will clearly be a degradation in usefulness and value of that data. In some cases, this fall in quality may lead to an increase in potential risk, which could lead to brand damage or regulatory action.
So, what can organisations do if they can’t be certain that everyone in their databases will regularly update their information if, for example, they move home, get a new mobile number or experience a family bereavement? There are a number of simple steps you can take to remove this risk. Here’s a roundup…
Welcome to a new series of blogs we’re calling ‘back to basics’. I’ll be aiming to unpick the nitty gritty of data quality and, in simple terms, explain why it’s so critical to organisations, both large and small if they want to stay ahead of the curve.
With 2018 now live and kicking, I decided to take a look back at what subjects proved most popular in 2017 based on our blog. With GDPR coming up fast in May, interest in Data Regulations has unsurprisingly jumped up the list, but read on to take a look at what other subjects piqued your curiosity and delve into some of the best articles from last year.
You can finally ignore the assumptions, anecdotes and accusations about your data; data migration will expose the whole truth (and nothing but the truth!) about your data.
Seasonality of email campaigns is something every marketer should not only be aware of, but should already be executing on. With August being peak season for British holiday makers, this ‘summer sale season’ is the prime time for email marketers to grab the attention of their subscribers – especially as competition with the sales will be so high.
Location and address are really important for so many different tasks that we sometimes take it for granted. In fact, we only really think about it when it goes wrong... and when it comes to address data, a small mistake can have a big impact
In this digital age you could be forgiven for thinking that postal addresses are soon to be a thing of the past, replaced by digital communications that are accessible to us 24/7. This is not the case, in fact having recently met with what3words, pioneers of an innovative new universal addressing system, I’m even more convinced than ever.
In a fourth installment of her email validation series, Sophie gives some top tips to anyone looking to put together a business case for email validation. You can read about how to ensure that you're able to relate the potential benefits of email validation back to key strategic goals in a clear and quantifiable way that meets the requirements of the decision maker.
As the dust settles on the festive shopping frenzy, Shawn looks how this year the shopping landscape has changed. In particular he considers how data from our own online validation platform mirrors this shift and exposes some interesting data quality trends he noticed as a result.
In this blog, Rebecca previews what's to come in our forthcoming Global Research which launches in March. She'll touch on a few key stats and facts and explain why our launch breakfast briefing is a must-attend event for anyone looking to work towards a Single Customer View and move up the data maturity curve.