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Data cleansing

How to tackle the data migration cleansing challenge

You can finally ignore the assumptions, anecdotes and accusations about your data; data migration will expose the whole truth (and nothing but the truth!) about your data.

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Summertime, seasonal, sending

Seasonality of email campaigns is something every marketer should not only be aware of, but should already be executing on. With August being peak season for British holiday makers,  this ‘summer sale season’ is the prime time for email marketers to grab the attention of their subscribers – especially as competition with the sales will be so high.

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When location goes wrong

Location and address are really important for so many different tasks that we sometimes take it for granted. In fact, we only really think about it when it goes wrong... and when it comes to address data, a small mistake can have a big impact

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Why location data quality matters more than ever

Paul Malyon 5 minute read Data quality, Data cleansing

In this digital age you could be forgiven for thinking that postal addresses are soon to be a thing of the past, replaced by digital communications that are accessible to us 24/7. This is not the case, in fact having recently met with what3words, pioneers of an innovative new universal addressing system, I’m even more convinced than ever.

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Building blocks to creating an email validation business case

In a fourth installment of her email validation series, Sophie gives some top tips to anyone looking to put together a business case for email validation. You can read about how to ensure that you're able to relate the potential benefits of email validation back to key strategic goals in a clear and quantifiable way that meets the requirements of the decision maker.

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Three Data Quality Trends from the 2015 Festive Shopping Period

As the dust settles on the festive shopping frenzy, Shawn looks how this year the shopping landscape has changed. In particular he considers how data from our own online validation platform mirrors this shift and exposes some interesting data quality trends he noticed as a result.

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Getting ahead of the latest data management trends for 2016

Rebecca Hennessy 3 minute read Data cleansing, Data quality

In this blog, Rebecca previews what's to come in our forthcoming Global Research which launches in March. She'll touch on a few key stats and facts and explain why our launch breakfast briefing is a must-attend event for anyone looking to work towards a Single Customer View and move up the data maturity curve.

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This year, don’t make a festive faux pas

Experian predictions show that Black Friday spending online will hit over £1bn this festive season. In anticipation our email expert and DMA Email Council member, Sophie, looks at how retailers can improve the deliverability and inbox placement rate of their customer emails and make the most of this festive boom.

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Three top tips for validating mobile numbers effectively

Paul Dickson 4 minute read Data quality, Data cleansing

Mobile is growing in popularity thanks to more established cross-channel marketing strategies and digitalisation driving its use for customer service messaging. That means that having valid mobile numbers is critical to reach your customers. In this article, Paul looks at 3 top tips to ensure you can maintain the accuracy of your mobile numbers.

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How can data quality help marketers overcome familiar barriers?

Rebecca Hennessy 5 minute read Data cleansing, Data quality

The emergence of data as a vital tool in the way you target customers and execute strategy has been an important paradigm shift.  The emergence of vast quantities of digital customer data has provided further opportunity for marketers to work even more effectively and intelligently.

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