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Data Quality

Understand the key data priorities and challenges faced by marketers in 2016

Explore the key data management priorities and challenges faced by marketers from Experian’s 2016 Digital marketers report. Including achieving a Single Customer View and greater quality of data.

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Experian Pandora’s Profiling Secret: Say Goodbye to Sampling

Most free tools will only profile and analyse a sample of your data – but not ours. Profiling 25,000 records of 1 million will not identify all data issues, you need to profile all 1 million.

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Addresses, Addresses & more Addresses

“Why is my new home not on ‘Grocery Website X’? I can’t get my shopping delivered!”
“Why do I keep getting the water bill for the flat downstairs?” (Or on the flip side, “Why am I not getting any water bills?”)

To solve these problems, Royal Mail offer two additional datasets that enhance the Postcode Address File - PAF®

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When location goes wrong

Location and address are really important for so many different tasks that we sometimes take it for granted. In fact, we only really think about it when it goes wrong... and when it comes to address data, a small mistake can have a big impact

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Why location data quality matters more than ever

In this digital age you could be forgiven for thinking that postal addresses are soon to be a thing of the past, replaced by digital communications that are accessible to us 24/7. This is not the case, in fact having recently met with what3words, pioneers of an innovative new universal addressing system, I’m even more convinced than ever.

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Data migration as an enabler for privacy by design

In this post, Dylan Jones (editor of Data Quality Pro/Data Migration Pro), shares more insights from the recent Data Migration Roundtable workshop where he was our guest speaker. You can read the previous article here: The continued need for impact assessment in data migration.

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What makes a CDO?

A look into the make-up of a CDO. At the broadest level, a CDO is focussed on using data to drive value across their business. So, let’s dive into what that means for the skills, background and responsibilities required, as they’re not what you may initially imagine

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How to find the right data owners for your governance programme?

I presented at a Data Governance Roundtable for Experian Data Quality, where most people involved were doing their first ever data governance implementation. The main talking point - how do you find the right data owner?

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Was data preparation simply an S.E.P. (Somebody Else’s Problem)?

Having acquired a taste for self-service in the world of BI and reporting, business people want more. Now, self-service data preparation offers organisations a chance to be yet more agile while avoiding some infrastructure and technical specialist costs. In this article I will explain where I think this new market has come from, why it is relevant to all organisations, and where the benefits can be seen. In a subsequent article I will list some of the things to look for in a self-service data preparation solution.

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