Skip to main content

Email verification

4 reasons why good data quality is essential for charities

We’re more connected to smart technology than ever and demand more personalised, seamless experiences across every single touchpoint. Charities or not-for-profits (NFP) aren’t immune from this and delivering a seamless experience to supporters, and gaining their trust and loyalty, (along with a host of other good stuff) requires good quality data as a fundamental starting point.

The leading charity for the Armed Forces uses Experian’s data management platform to deliver an accurate view of contact data. A key enabler to targeted fundraising communications, efficiency and better insight, it supports a data-driven approach to the charity’s vital work.

With this endorsement on the importance of accurate contact data in mind, here are our top reasons why this should be a priority for you:

Read more

You wouldn’t forget to clean your socks, so why not clean your data?

Data degrades over time. Our latest global research indicates that organisations suspect that an average of 30% of their customer / prospect data is inaccurate. Unless individuals (customers, citizens, staff, supporters) actively update their data on a regular basis, there will clearly be a degradation in usefulness and value of that data. In some cases, this fall in quality may lead to an increase in potential risk, which could lead to brand damage or regulatory action.

So, what can organisations do if they can’t be certain that everyone in their databases will regularly update their information if, for example, they move home, get a new mobile number or experience a family bereavement?  There are a number of simple steps you can take to remove this risk.  Here’s a roundup…

Read more

Is poor data quality holding your organisation back?

Welcome to a new series of blogs we’re calling ‘back to basics’. I’ll be aiming to unpick the nitty gritty of data quality and, in simple terms, explain why it’s so critical to organisations, both large and small if they want to stay ahead of the curve. 

Read more

Get yourself a customer for life this holiday period

I love online shopping. I wish I had a pound for every hour I’ve ever spent browsing shopping apps or online stores, looking for deals or unique items; I’d spend those pounds on more shopping. We are now less than a month away from Black Friday, the busiest shopping event of the year where millions of Brits will be jumping online to snap up limited-time-only offers.

Having accurate data. Or more specifically, making sure the data you already have is accurate and up to date and that the new data you’re collecting – address, email and mobile – is captured accurately.

Read more

Summertime, seasonal, sending

Seasonality of email campaigns is something every marketer should not only be aware of, but should already be executing on. With August being peak season for British holiday makers,  this ‘summer sale season’ is the prime time for email marketers to grab the attention of their subscribers – especially as competition with the sales will be so high.

Read more

Building blocks to creating an email validation business case

In a fourth installment of her email validation series, Sophie gives some top tips to anyone looking to put together a business case for email validation. You can read about how to ensure that you're able to relate the potential benefits of email validation back to key strategic goals in a clear and quantifiable way that meets the requirements of the decision maker.

Read more

Three Data Quality Trends from the 2015 Festive Shopping Period

As the dust settles on the festive shopping frenzy, Shawn looks how this year the shopping landscape has changed. In particular he considers how data from our own online validation platform mirrors this shift and exposes some interesting data quality trends he noticed as a result.

Read more

This year, don’t make a festive faux pas

Experian predictions show that Black Friday spending online will hit over £1bn this festive season. In anticipation our email expert and DMA Email Council member, Sophie, looks at how retailers can improve the deliverability and inbox placement rate of their customer emails and make the most of this festive boom.

Read more

Why data quality is a must-have in 2015

Boris Huard 5 minute read Data quality, Email verification

Data-driven marketing has been gaining in importance in recent years, but for 2015 in particular, data has taken centre stage as a strategic asset. Marketers now more than ever understand that data is central to better decision-making, efficiencies and growth. We look at the results of a recent study from Experian, the Digital Marketer Report, to examine how data quality is playing an integral role in most of marketers' key barriers and priorities for 2015.

Read more

Email: Higher volume, higher return?

* As featured by Business Zone

Sophie looks at how poor email hygiene can impact the deliverability of your emails, even those that are valid and engaged with you. Through a hypothetical example this blog post will explain why taking out invalid email addresses can increase the overall amount of good email addresses that reach the inbox and the positive uplift that will ultimately have on your bottom line.

Read more