Seasonality of email campaigns is something every marketer should not only be aware of, but should already be executing on. With August being peak season for British holiday makers, this ‘summer sale season’ is the prime time for email marketers to grab the attention of their subscribers – especially as competition with the sales will be so high.
In a fourth installment of her email validation series, Sophie gives some top tips to anyone looking to put together a business case for email validation. You can read about how to ensure that you're able to relate the potential benefits of email validation back to key strategic goals in a clear and quantifiable way that meets the requirements of the decision maker.
As the dust settles on the festive shopping frenzy, Shawn looks how this year the shopping landscape has changed. In particular he considers how data from our own online validation platform mirrors this shift and exposes some interesting data quality trends he noticed as a result.
Experian predictions show that Black Friday spending online will hit over £1bn this festive season. In anticipation our email expert and DMA Email Council member, Sophie, looks at how retailers can improve the deliverability and inbox placement rate of their customer emails and make the most of this festive boom.
Data-driven marketing has been gaining in importance in recent years, but for 2015 in particular, data has taken centre stage as a strategic asset. Marketers now more than ever understand that data is central to better decision-making, efficiencies and growth. We look at the results of a recent study from Experian, the Digital Marketer Report, to examine how data quality is playing an integral role in most of marketers' key barriers and priorities for 2015.
* As featured by Business Zone
Sophie looks at how poor email hygiene can impact the deliverability of your emails, even those that are valid and engaged with you. Through a hypothetical example this blog post will explain why taking out invalid email addresses can increase the overall amount of good email addresses that reach the inbox and the positive uplift that will ultimately have on your bottom line.
Even when all the letters in a sentence are jumbled, most of us can still read between them and make out every word. Unfortunately in the data world the same rule doesn't apply. When capturing your customer’s contact details, be that; email, address, telephone numbers etc. it’s critical to capture these details correctly first time.
* As featured by Fresh business thinking.com
Email marketing is a critical tool in every marketer’s toolkit and it’s not going anywhere. It is however getting more and more difficult to cut through the noise and make your emails stand out from the crowd. With this in mind, email marketing expert Sophie Armitage has developed a best practise checklist designed to help you get better results from your email activity - including why cleaning your email list is crucial.
An email validation tool can be essential for an organisation, but what should you be looking for when comparing vendors?
Every marketer knows that each customer email address they have is valuable, but what they may not know is that just one bad egg can stop an effective campaign from reaching the target audience.
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