We’re more connected to smart technology than ever and demand more personalised, seamless experiences across every single touchpoint. Charities or not-for-profits (NFP) aren’t immune from this and delivering a seamless experience to supporters, and gaining their trust and loyalty, (along with a host of other good stuff) requires good quality data as a fundamental starting point.
The leading charity for the Armed Forces uses Experian’s data management platform to deliver an accurate view of contact data. A key enabler to targeted fundraising communications, efficiency and better insight, it supports a data-driven approach to the charity’s vital work.
With this endorsement on the importance of accurate contact data in mind, here are our top reasons why this should be a priority for you:
We recently brought you the first in a two-part series of blogs about the changes now in place to data processing rules under the new GDPR and how organisations need to review the basis and permissions that govern their processing of personal data. In this second instalment, I’ll be diving into consent in more detail and look at how the combination of sound data management practises and cutting edge technology could help your organisation towards a Permissions Strategy to support the GDPR.
As with the previous blog in this series, there is going to be some useful content for everyone involved in personal data but you may find that some of this is most applicable to you if you work in marketing where consent has been so important over the years. Whilst the other 5 lawful bases for processing data are just as important (and can be applicable to marketing too) my conversations with clients over the last couple of years have thrown up consent as the initial focus area for many.
A lot of organisations have been focussing on the GDPR and how they can implement a data governance strategy that aligns with this change in data privacy regulation. In this two-part blog, we’ll take a look at Lawful Processing with a focus on consent, legitimate interests and how good data quality and specialist technology can support your strategic approach.
In the first instalment, I’m delighted to bring you an interview with J Cromack from the Consentric team at MyLife Digital. He’s an expert on the challenges of managing permissions – from Consent to Legitimate Interests - and we’ll be discussing what Lawful Permissions for processing data mean to organisations preparing for the GDPR. We’re partnering with MyLife Digital to bring the power of their Consentric platform to our clients. With the unique focus on both usability and privacy, we believe that it’s a valuable piece of a GDPR-ready data governance strategy.
It will come as no surprise to most that today the GDPR comes into force and organisations in the UK must now officially comply with the articles set out by the EU. Whilst it’s been a much-debated topic, we for one are delighted.
At Experian, we firmly believe the GDPR presents a positive chance to transform the way you organise and process your data. Our Chief Risk Officer, Julia Cattanach, recently summed it up nicely as an “opportunity to further strengthen data security and transparency, enabling us to maximise the potential of the data we rely on to deliver the best possible outcomes for customers, businesses and the wider society.”
I was recently lucky enough to present to a group of Pharmaceutical organisations at an industry event in Södertälje, Sweden. They were concerned about the arrival of the GDPR and what it could mean for the data held within their supply chains – which are complex to say the least!
I thought it would be worth summarising my discussion with this group as the issues facing the pharma industry will be similar for any organisation that has a complex supply chain of ingredients, parts or products – for example, manufacturing and retail.
With GDPR enforcement imminent, it’s a pivotal moment to observe how well geared up UK organisations are, as well as the changing perceptions of consumers around use of their data.
So, once again, we’ve teamed up with DataIQ to carry out the third instalment of this GDPR Impact Series research. Hot off the press, we were delighted to launch the report at a co-hosted DataIQ event last week where the guest panel, including our own Paul Malyon, got to grips with key priorities and tips for getting ready. You can read more about the discussion in DataIQ’s round up here.
It’s been an eventful year as organisations ramp up to meet their GDPR obligations. So, with that in mind, our GDPR event programme was borne. An initial series of roundtable events has snowballed and we’ve had the pleasure of speaking to hundreds of attendees from organisations of all shapes, sizes and industries – all hungry for support with their preparations.
I’ve hosted many of these events and what really hit home was how many organisations still aren’t clear on how to tackle common challenges. We see some of these questions coming up again and again, so I’d like to give you a brief summary of the most common.
We hear a lot about the opportunities that effective data management can bring to organisations, but I’m not always sure it’s clear how to apply it, or how to drive value from it. The four pillars of good data strategy offer a view on how to approach it, but the important part is what outcome it can bring.
Here are three takeaways from a recent presentation I gave on the opportunity of GDPR. These will help you think about your data strategy and how to drive value in our data-driven economy, particularly as you prepare the data you hold to support your GDPR compliance.
2018 is a big year for data as the GDPR comes into force in May. It’s undoubtedly sharpened focus on the industry and brought data issues to the forefront of many organisations. With this in mind, the release of our annual Global Data Management Research is particularly timely and it gives us a detailed insight into how organisations are faring in today’s ever complex digital world.
The ability to act quickly after a data breach is essential and is expected as part of the General Data Protection Regulation (GDPR). It’s only achievable however if you have a plan in place.
Current research from Experian and ComRes shows that one in five businesses of all sizes has experienced a data breach in the past two years (21%).