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Celebrating with the best in the industry

Rebecca Hennessy 4 minute read Life at Experian

Last night was the 2018 Data Leaders Awards and I had the pleasure of celebrating with two long-standing customers, Adi Clowes from Center Parcs and Tesco’s Michael Greene. Having nominated them both, we were delighted to see them named as finalists amongst the very best in the industry.

The Data Leaders Awards is the UK’s premier initiative for celebrating data leadership and excellence among the sector’s highest achievers. Organised by Information Age magazine, the list is updated annually to recognise the top individuals and companies driving data innovation and business value.

Personally, it seems rather fitting to put the spotlight on those people doing the most innovative things with data on the day we see the GDPR finally come into force. It’s a great reminder that putting the right focus on people, processes and technology isn’t just about complying with regulation. The reality is that it goes far beyond that and will provide a solid foundation from which to deliver the sort of industry leading initiatives that are coming from this group of talented people.

Here’s a reminder of what Adi and Michael, who were both also listed in DataIQ’s recent 100 most influential people in data-driven business, are doing within their respective organisations:

Adi Clowes - Head of Data and Analytics at Center Parcs

Finalist – Data Science and Analytics

Adi’s story is a fascinating example of how data can transform our experiences - in this case a break at Center Parcs. He’s delivering on a complex vision to use data to revolutionise the Center Parcs visitor experience. This includes embedding a new Data and Analytics function which forms the backbone of a multi-million-pound digital program to give data back to the business. What that means in practice is that he’s able to ensure that Center Parcs has data available at every interaction across its sites, recreating the same personal guest experience for its two million customers that walking into your local shop used to provide. 

Michael Greene - Group Data and Analytics Director at Tesco

Finalist – Retail

We’ve worked with Michael for a few years on his team’s transformational data and analytics programme. Aligned to Tesco’s core purpose of serving shoppers a little better every day, a major part of this is about powering personalised customer journeys. Michael is incredibly passionate about the impact insight can have to help make customers’ lives a little simpler.

It's an industry like no other

It’s attending events like these that brings it home that there’s never been a more exciting time to be in data. Talking to some of these inspirational data leaders about the transformation initiatives they’re heading up just goes to prove that data is one of the most critical enablers of business today. This group certainly are representative of the success that can be driven when data is managed from the top.

We’re passionate about championing the role of data as a force for good, driving positive change for businesses, consumers and society. So much so that we’ve recently created a brand new Data Excellence category at the National Business Awards. We felt it was about time that data got recognised at a wider business level and we’re incredibly excited to be involved. There’s still time to enter if you feel that your organisation has a fantastic example of how it’s used data to drive innovation and deliver better outcomes for your customers. Why not read a bit more about our involvement or jump straight to the entry criteria and get stuck in.