Organisations are now looking to “monetise” their data assets in more explicit and measurable ways in order to prioritise where investment will drive greatest returns, reduce risk and minimise loss. In the second part of this monetisation series I look a common scenario to illustrate how this can work in practise.
The monetisation of data is not a new concept, however technology is now making other ways of data monetisation accessible to every organisation. This article examines the place of data quality in this emerging trend and describes a pragmatic four-step process for putting a value on data issues.
Data ownership is now an increasingly hot topic among those in charge of data quality within the business community. This article looks at how in today's data driven world most of us have some sort of relationship with it. Janani considers how different data quality roles interact and how to define responsibilities and ownership in a way that contributes to the wider organisational goals.
* As featured by Business Zone
Sophie looks at how poor email hygiene can impact the deliverability of your emails, even those that are valid and engaged with you. Through a hypothetical example this blog post will explain why taking out invalid email addresses can increase the overall amount of good email addresses that reach the inbox and the positive uplift that will ultimately have on your bottom line.