Data migrations are commonplace these days and with the quantity of data growing rapidly year on year, they’re growing ever more complex. That’s why I believe we continue to see such appetite for our roundtable events where customers can learn and share experiences about what works for them. Our recent September event was no exception and as host I was pleased to be joined by a selection of customers from industries across the board as well our guest speaker, industry expert Johny Morris.
Data-driven marketing has been gaining in importance in recent years, but for 2015 in particular, data has taken centre stage as a strategic asset. Marketers now more than ever understand that data is central to better decision-making, efficiencies and growth. We look at the results of a recent study from Experian, the Digital Marketer Report, to examine how data quality is playing an integral role in most of marketers' key barriers and priorities for 2015.