Here we are again, just a few months from the biggest shopping season of the year. Over the coming months, shoppers will flood retail websites and stores in droves searching for the best deals on everything from the latest tech gadget to holiday gifts.
Your website will often be the first point of contact that your prospective customers will visit, and the data it generates will be used to support marketing, shipping, billing, stock management and much more.
Our recent roundtable focussed on how data governance can help accelerate your data quality initiatives. Nic, our Data Quality Director, shares his key takeaways from this extremely popular event in our roundtable series.
Experian predictions show that Black Friday spending online will hit over £1bn this festive season. In anticipation our email expert and DMA Email Council member, Sophie, looks at how retailers can improve the deliverability and inbox placement rate of their customer emails and make the most of this festive boom.
Whilst many organisations are pushing data up the boardroom agenda, for some it's still a struggle to justify investment in data initiatives. Lewis explores the 'chicken and egg' scenario where data practitioners are battling for investment because they can't demonstrate compelling ROI without first having the very resource in place that they're trying to secure. He considers four ways you can successfully negotiate this issue and progress your strategy.
At the heart of the definition of data governance, is the word “management”, and for me it is very evident that data governance needs technology to provide the oversight of data processes, the related planning activities and monitoring of actions and outcomes.
Mobile is growing in popularity thanks to more established cross-channel marketing strategies and digitalisation driving its use for customer service messaging. That means that having valid mobile numbers is critical to reach your customers. In this article, Paul looks at 3 top tips to ensure you can maintain the accuracy of your mobile numbers.