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October 2015 - Experian Data Quality Blog

Accelerating your data quality

Our recent roundtable focussed on how data governance can help accelerate your data quality initiatives. Nic, our Data Quality Director, shares his key takeaways from this extremely popular event in our roundtable series.

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This year, don’t make a festive faux pas

Experian predictions show that Black Friday spending online will hit over £1bn this festive season. In anticipation our email expert and DMA Email Council member, Sophie, looks at how retailers can improve the deliverability and inbox placement rate of their customer emails and make the most of this festive boom.

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Investing in data: chicken and egg

Whilst many organisations are pushing data up the boardroom agenda, for some it's still a struggle to justify investment in data initiatives. Lewis explores the 'chicken and egg' scenario where data practitioners are battling for investment because they can't demonstrate compelling ROI without first having the very resource in place that they're trying to secure. He considers four ways you can successfully negotiate this issue and progress your strategy.

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Experian Pandora – bringing a step change in Data Governance oversight

At the heart of the definition of data governance, is the word “management”, and for me it is very evident that data governance needs technology to provide the oversight of data processes, the related planning activities and monitoring of actions and outcomes.

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Three top tips for validating mobile numbers effectively

Mobile is growing in popularity thanks to more established cross-channel marketing strategies and digitalisation driving its use for customer service messaging. That means that having valid mobile numbers is critical to reach your customers. In this article, Paul looks at 3 top tips to ensure you can maintain the accuracy of your mobile numbers.

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