Last night, DataIQ revealed its 2018 list of the 100 most influential people in data-driven business, the DataIQ 100. I was delighted to be included for the second year running - and I’m in very good company. This year’s list is an impressive collection of people using data to make a real difference to the way they drive their business forward. I’m pleased to say that this includes two of Experian’s key customers, Adi Clowes, Head of Data and Analytics at Center Parcs and Michael Greene, Group Data and Analytics Director at Tesco who was awarded 5th place in the coveted ‘Power 10’ on the night.
At Experian we believe that data matters for every business and that managing it well gives organisations the best possible opportunity to deliver on their strategic vision. I’m a great supporter of initiatives like the DataIQ 100 because it’s another great vehicle to help promote the value and positive impact that proper and creative use of data can have on both the organisation and the consumer.
For sure, it’s an interesting time for the world of data. Our newly released Global Data Management Research shows that an increasingly complex landscape is proving challenging for organisations who aren’t sure where the next data challenge is coming from. But it also illustrates the potential that managing data well can provide, not just operationally but as an enabler to strategic business goals like improving customer experience, efficiency and seizing competitive advantage. The opportunities are there for the taking and the highly talented individuals that form part of the DataIQ 100 are testament to this. Their achievements illustrate that the organisations willing to invest and put data at the heart of their organisations will see the best results, indeed both Adi and Michael’s stories bring this to life very well.
Having worked closely with Adi, I’ve seen first-hand how he’s realising a complex vision using data to revolutionise the Center Parcs visitor experience. He’s embedded a new Data and Analytics function which forms the backbone of a multi-million-pound digital program to give data back to the business. What that means in practice is that he’s able to ensure that Center Parcs has data available at every interaction across its sites, recreating the same personal guest experience for its two million customers that walking into your local shop used to provide.
We’ve worked together with Michael for a number of years on his team’s transformational data and analytics programme aligned to Tesco’s core purpose of serving shoppers a little better every day. A key part of this is about powering personalised customer journeys, and Michael is passionate about the impact insight can have to help make customers’ lives a little simpler.
It was a pleasure to meet a number of other Top 100 peers at DataIQ’s launch; I am in esteemed company for sure! Those I met come from numerous industries and have differing backgrounds but what they all have in common is that they’ve been able to embed data at the centre of the organisations they represent and use it to drive both opportunity and a continually improving level of customer engagement.
To see the full list, visit DataIQ here.