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Eevn wehn the ltetres are jubmeld msot of us can stlil raed the senetcne and mkae out evrey word

Can you read between the letters?

Georgina Adamson 2 minute read Data quality

It’s not a load of typos – it’s a deliberate mess.

I bet you can read what it says…

Even when all the letters in a sentence are jumbled, most of us can still read between them and make out every word – so long as the first and last letters are correct. Aren’t we clever?

Sadly the same rule doesn’t apply when capturing your customer’s contact details.

If your customer’s details are entered wrong, they are stored wrong and relying on that oh so clever brainpower can in fact, as demonstrated above, lead to oversights that can significantly damage the reputation of your organisation.

I have a tricky address to spell and like 73% of consumers I have received errors in communication in the last 12 months*.

Receiving incorrect communication (whether that’s my address spelt incorrectly or a letter in my name that’s wrong) leaves me thinking what else have they got wrong? And I am not alone.

Over 1/3 of consumers that have received incorrect communications worry what other personal information may have been recorded inaccurately about them*. And that’s assuming they have even received something.

Just a digit short on their mobile number or a .com in an email where it should have been could be the answer to why they’ve not heard from you at all!

People are becoming more cautious about sharing their information with businesses. When they do they trust that it will be kept safe and accurate. And when it’s not, well, 35% have less faith in that organisation to do a good job!*

If you want to keep your customers happy start by capturing their details correctly first time, everytime.

* *Caring for Customer Data Research, Author: Loudhouse, Publish Date: June 2013

Click here to download the Sharing and Caring for Customer data Research Report