I’m pleased to announce that Experian Data Quality has just been named a Strong Performer in The Forrester Wave™: Data Quality Solutions, Q4 2015. The report evaluated 13 vendors based on their current offering, strategy and market presence across 30 criteria points.
Forrester Research stated in the report that "Experian was the only tool we evaluated that organizations could implement with little to no technology management support...The environment is intuitive and also provides guidance to help business data stewards understand and shape data to meet their levels of trust." In addition, the report cites Experian as having the highest possible ranking for data governance and stewardship, as well as enrichment.
The position in Forrester’s report, in our opinion, further validates our ability to provide business users with adaptive products that empower them to leverage meaningful data insights. We know that data management continues to be one of the top areas of investment for companies as they look to leverage data as a strategic asset.
For organisations today, digital empowerment is driving the opportunity is to re-invent business models and transform customer experience whilst they continue to evaluate the responsible use of data. Progressive businesses will need to deploy adaptive tools that are ready to serve multiple business functions to support these ambitions. I’m confident that we are ideally placed to provide companies with the software, services and data expertise they need to release this potential. In our opinion, this placement in The Forrester Wave™: Data Quality Solutions, Q4 2015 is yet another positive demonstration of our capabilities to support business change.
To get Forrester’s full analysis, access a complimentary copy of the report.