The pace of change in data management is undoubtedly developing rapidly year on year as new, more sophisticated technologies enter the market and the amount of data available grows exponentially.
To keep our finger on the pulse of the latest key trends, challenges and opportunities experienced by organisations across the globe, we run an annual program of data management research. With the 2016 results hot off the press, I wanted to take this opportunity to highlight our exciting launch event and give a sneak preview of the key findings.
It’s fair to say that over the years that we’ve been running this research, we’ve seen data take centre stage to become a recognised strategic asset. This year what really struck us was the increasing link that organisations are now making between the role of data and monetary value. On the flipside however is the ever present challenge of maintaining good quality data, with results indicating that despite their ambitions, many organisations are still struggling to get the basics right.
Here’s some key stats I found most interesting:
- 29% increase in sales is what businesses believe they could achieve if their customer data was fully accurate.
- 97% of organisations are looking to achieve a single view of their customers.
- 14% believe they have the most sophisticated approach to data quality, down from 26% in 2014.
If that’s whet your appetite and you’d like to find out more, register for our breakfast briefing
on Friday 26th February 2016 at The Brewery in London
where we’ll unveil the full report. Our event focuses on the growing desire to put a face to the vast and varied information available about customers by working to create a single customer view. It also explores how organisations are using technology to make this data more easily available to the whole business and why a balance of people, processes and technology is the key to moving up the data maturity curve and driving value from data.
We’ll also be introducing a selection of expert speakers including Andrew McMillan, previously Head of Customer Service at John Lewis. Andrew was instrumental in establishing the legendary customer service at the brand and many other businesses, and will share his own experiences and also explain how data critically underpins the success of all customer strategies.