Experian’s enrichment solution first verifies the customer data you are collecting, such as name, phone number, address and email. After verification, a record can be enriched with missing or incomplete information. Over 900 additional data attributes can then be appended to complete the picture you have of locations, households and individuals.
Available data includes demographic information from Experian Mosaic©, business information, government statistics and marketing suppressions.
Data enrichment provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritise leads, personalise offers and improve engagement online, over-the-phone, and through marketing communications.
Achieve greater customer insight
Uncover individualised customer information by augmenting a contact record with missing or unknown data points.
Increase business efficiency
Leverage Experian’s expertise in real-time modelling to create increased conversion and engagement.
Improve customer experience
Understand and accurately target your customer segments to provide custom offers, personalised messaging and tailored experiences.