A 360 degree customer view is a holistic approach that allows you to see all meaningful information about a single person aggregated into one, easy to read, location.
360 degree customer views have become more crucial as the proliferation of data continues to explode. With more and more data being created and collected for each individual and these data touch points coming from an increasing number of sources – the need to view all of this data in one, easy to read format has become more important than ever.
There are plenty of benefits to obtaining a 360 degree customer view:
We follow a 7 stage process when building a 360 degree customer view:
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