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Address Formatting

What is address formatting?

Address formatting refers to the way an address is displayed on a postage item. Carrying out address formatting ensures that all mailing activity is correctly labelled and sorted. Having addresses formatted correctly within databases helps with customer data analysis and profiling, and reducing wasted mailing costs.

Historically, organisations carried out address formatting once the address had been added to the database rather than at the time of entry. This can cause delays with marketing activity and also impact customer relationships.

Our address validation solutions ensure your customer addresses are correctly spelt and correctly formatted. Our address solutions comprise of address capture and address cleaning meaning addresses can be formatted correctly as they enter your business or we can format those already stored in your database.

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