Address management is the term that refers to the processes and tools that can be used to ensure that address data is captured correctly and kept clean and up to date over time. Given the rapid expansion of channels that customers now communicate and enter their data through, address management is key if organisations want to get the most from their data.
Why implement an address management strategy?
Having up to data and correct information on you customers gives you an actionable pool of data that can be used across the organisation. This information can be enhanced by additional datasets to give you granular insight into your customers and prospects.
Our address management tools comprise of both address capture and address cleaning. This duo combination ensures only accurate addresses enter into your database and that those addresses are kept clean and up date over time.