Contact Data Management (CDM) summarises the holistic strategy towards managing your contact data.
Ensuring that you develop and maintain a contact or customer data strategy will enable you to differentiate your business in today's competitive environment, whilst also allowing you to provide an improved level of customer service.
Contact data includes all data related to your customer such as address, email and mobile data.
How can you keep your customer contact data clean?
The contact data in your database is a valuable asset and keeping it clean and up to date should be a key business objective. We have a host of data capture and data cleaning solutions designed to ensure the data entering your business is accurate, and kept accurate over time.
Our products include address validation, email validation and mobile validation. These tools will both capture and clean your contact to ensure the integrity of your contact database overtime. We also have a range of comprehensive enhancement tools which will enrich the contact data you already hold.
Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331. Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.