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Corporate Social Responsibility (CSR)

What is Corporate Social Responsibility?

Corporate Social Responsibility (or CSR) refers to a company's ability and drive towards taking responsibility for their effect on social and environmental well-being and acting in an ethical manner, although companies will regularly go further than they are obligated to by regulations. Examples of CSR could include initiatives such as official charities that they donate to, an agenda of waste and pollution reduction or community programmes contributing to the local community through days helping with projects to improve the area for those that live there.

How can good data quality help with Corporate Social Responsibility?

An important part of Corporate Social Responsibility is minimising your company’s negative impact on the environment. For example, making sure that mailing materials are recyclable or recycled, actively avoiding wasted mailings where possible and limiting waste from overall everyday processes.

Having accurate address data for people you send communications to can significantly reduce the number of wasted mailings that are sent out to the wrong people or people who have made it clear they would prefer not to be contacted via mail – thereby reducing the amount of wasted paper that could potentially end up in landfills.

How can improving your address data drive better business results?