What is corporate social responsibility?
Corporate Social Responsibility can refer to a company's ability and drive towards being environmentally friendly in its operations. This includes being sustainable and ensuring operations are not causing damage to the environment. For example, making sure that mailing materials are recyclable or recycled, actively avoiding wasted mailings where possible and limiting waste from overall every day processes.
Other definitions used include:
"Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Corporate Social Responsibility is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government" The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts.
"Operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business?" Used by Business for Social Responsibility.
Corporate social responsibility in practice
An example of organisations that are mindful of CSR and build this into their business models will often implement an agenda of waste and pollution reduction through, for example paperless office schemes or recycling efforts. Other organisations may build community programmes into their business practices, contributing to the local community through days in the community helping with projects to improve the area for those that reside there.
Our address management tools ensure wasted mailings are significantly reduced by ensuring those that cannot or do not want to be contacted are removed from mailing lists.