Skip to main content

Customer Data Integration

What is Customer Data Integration?

Customer Data Integration (CDI) is the process of consolidating and managing customer information from all available business sources, including all known contact details, financial data associated to that client and information gathered through marketing activities.

If conducted properly, CDI ensures that all departments in the company have constant access to the most current and complete view of customer information.

Why is Customer Data Integration important?

Building an effective data management strategy is crucial to improve relations with customers as well as your internal processes. Experian Data Quality wide range of products and services can help you build an effective DM strategy in a climate where it is vital to enhance every area of your business.

Read more...

Next glossary definition

Copyright ©, 2014-2017. All rights reserved.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.