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Customer Data Integration

What is Customer Data Integration?

Customer Data Integration (CDI) is the process of consolidating and managing customer information from all available business sources, including all known contact details, financial data associated to that client and information gathered through marketing activities.

If conducted properly, CDI ensures that all departments in the company have constant access to the most current and complete view of customer information.

Why is Customer Data Integration important?

Building an effective data management strategy is crucial to improve relations with customers as well as your internal processes. Experian Data Quality wide range of products and services can help you build an effective DM strategy in a climate where it is vital to enhance every area of your business.


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