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Data Cleansing

What is data cleansing?

Data cleansing is the action of removing or amending records within a database, usually in a bulk and regular run through the relevant technology tool.


What are the benefits of data cleansing?

Data is known to decay over time so the process of data cleansing can help organisations remove the risks that out of date data is prone to cause. By removing or amending data that has decayed, organisations are better placed to maintain a good customer relationship, improve organisation efficiency and improve RIO. Experian Data Quality has a number of tools and datasets to reduce the risk of data decay that can be deployed in a number of different ways, to fit your organisational needs.

 

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