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Data Healthcheck

What is a data healthcheck?

Organisations Gartner has surveyed estimate that poor quality data is costing them on average $14.2 million annually.* (*Gartner, The State of Data Quality: Current Practices and Evolving Trends, Ted Friedman | Saul Judah, 11 December 2013). Experian Data Quality’s data healthcheck helps companies ensure their marketing databases are fit for purpose and in shape to deliver improved returns on marketing investment.

How can a data healthcheck help?

The Experian data healthcheck compares an organisation’s customer and prospect records against Experian’s own comprehensive data sources to reveal how accurate, complete, consistent and compliant a business’s records are. The data healthcheck will help you highlight areas for improvement in the current state of your data, improve your ROI and understand the potential uplift in revenue that can be achieved from your current records and help you gain executive buy in for the business case for your data related project by presenting the facts.

Our data expert consultants can work with you to understand what your contact data priorities are, from the data itself to the processes you have to manage it.


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