Data Segmentation is the process of taking the data you hold and dividing it up and grouping similar data together based on the chosen parameters so that you can use it more efficiently within marketing and operations. Examples of Data Segmentation could be:
The key benefits of Data Segmentation are:
To implement the right kind of Data Segmentation and to communicate more effectively with your target group requires a blend between having the right processes and technology in place (such as data quality tools and customer data validation). This allows you to analyse and profile your current database, whilst ensuring any incoming data is also segmented accordingly. A key requirement of Data Segmentation is high-quality data, in terms of it being both accurate and does not lack basic information such as “name” or “address”.