Digital Britain refers to a policy document published in 2009 by the UK Government which outlines the strategic vision for ensuring the United Kingdom is a world leader in digital adoption and infrastructure.
There is a section of the policy that refers to ‘The Safe Deposit of Personal Data’ as well as ‘Information Assurance (IA)’. This area covers not just data security of personal data but the way this information is used to monitor and target messages to the subjects.
The policy encourages proper handling of the opportunities that vast amounts of personal data creates which having high quality, accurate data is pivotal for. Inaccurate mailings and poor customer service built on outdated information are both examples of poor handling of data.