Skip to main content

Duplicate Contact Records

What impact can having duplicate records really have to an organisation?

Having duplicate contact records amongst your database results in wasted mailings and wasted efforts. It also means that you have an unclear view of the true value of your data and of your customers. Duplicate contact records can be as a result of poor data management, poor data capture systems and or poor data governance.

How can I remove duplicate records?

The task of identifying and removing duplicate contact records is becoming increasingly important with the strive towards achieving a single customer view.

You can prevent duplicate records from entering your databases in real-time and identify and merge duplicates in bulk with our deduplication tools.

Read more

Next glossary definition

Copyright ©, 2014-2017. All rights reserved.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.