What impact can having duplicate records really have to an organisation?
Having duplicate contact records amongst your database results in wasted mailings and wasted efforts. It also means that you have an unclear view of the true value of your data and of your customers. Duplicate contact records can be as a result of poor data management, poor data capture systems and or poor data governance.
How can I remove duplicate records?
The task of identifying and removing duplicate contact records is becoming increasingly important with the strive towards achieving a single customer view.
You can prevent duplicate records from entering your databases in real-time and identify and merge duplicates in bulk with our deduplication tools.
The contact information that you hold and use is constantly decaying. As the accuracy of your data dilutes so does your ability to make the right decisions. In fact, 94% of businesses in the UK believe their data accuracy is flawed.