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Fuzzy Address Searching

What does fuzzy address searching really do?

Fuzzy address searching is an artificially intelligent search application that can take an obscure address entry and return all likely possibilities.

Because of the various ways contact data can be collected within most organisations, data duplication within your database is a common problem.

How can I identify duplicate records with ease?

To avoid duplicate mailing costs and to clean and correct contact data, organisations will want to de-duplicate and match data records.

Experian Data Quality's Unify solution will compare new contact records captured in real-time at point of entry against your existing database. Business rules you define combined with advanced matching from our unification solution will ensure that you find an existing contact in your database before creating a duplicate record.

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