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Green Washing

What is Green Washing?

Green Washing is used to describe the practice of companies disingenuously promoting their products and policies as environmentally friendly. For example, actively highlighting that materials and products used are environmentally friendly, when they are not. Green Washing is the deceptive use of green PR or green marketing.

It is summarised by, "the outwardly environmentally conscientious acts with a greater, underlying purpose of profit increase."

Green Washing is generally used when significantly more money or time has been spent advertising being green, as opposed to the actual act of spending resources on environmentally sound practices.

How can data quality help you be environmentally friendly?

Initiatives such as PAS 2020 and Royal Mail’s Responsible Mail are good examples of where high data quality can help to drive your company to be more environmentally responsible.

Accurate address data will help more of your mailing communications reach their target, meaning less wasted paper being thrown away by the incorrect recipients and fewer emissions due to returned packages.

What datasets can you use to improve your address data?