The National Canvasse is an extension of the Electoral Register, provided by Experian. It contains 40 million records, all of which are updated on a monthly basis, bringing together multiple data sources including:
What does the National Canvasse do?
Experian's National Canvasse aims to fill any gaps potentially left by those who opt out of the Electoral Register. The data provides over 90% coverage of these opt-outs, providing its users with a huge extension tool for their databases and contact data strategies. It provides a comprehensive view of over 40 million records, updated monthly.
The National Canvasse data includes gender, age, marital status, income and household composition.