The National Canvasse is an extension of the Electoral Register, provided by Experian. It brings together multiple data sources and aims to fill any gaps potentially left by those who opt out of the Electoral Register.
What does the National Canvasse do?
Experian's National Canvasse provides over 90% coverage of these opt-outs, providing its users with a huge extension tool for their databases and contact data strategies. It provides a comprehensive view of over 40 million records, updated monthly. The National Canvasse data includes: gender, age, marital status, income, household composition and consumer.