Skip to main content

Point Of Capture

What is Point of capture?

‘Point of capture’ describes when data is collected for the first time. An example of this would be the first time someone’s contact details are captured on a web form or by a call centre.

Why would you use ‘Point of Capture’?

In order to ensure that the data that is collected is accurate ‘Point of capture’ is essential. Experian Data Quality Capture product range, software and tools can ensure accurate and consistent contact data is captured. Contact data includes address, email and phone validation. .


Next glossary definition

Copyright ©, 2014-2017. All rights reserved.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.