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Point Of Capture

What is Point of capture?

‘Point of capture’ describes when data is collected for the first time. An example of this would be the first time someone’s contact details are captured on a web form or by a call centre.


Why would you use ‘Point of Capture’?

In order to ensure that the data that is collected is accurate ‘Point of capture’ is essential. Experian Data Quality Capture product range, software and tools can ensure accurate and consistent contact data is captured. Contact data includes address, email and phone validation. .

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