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What is Pointer?

Pointer is a Northern Ireland dataset with fully standardised geo-referenced address data. Collected from various sources and managed by the OSNI/Land & Property Services in Northern Ireland.

Pointer is the address database with the joint support of Ordnance Survey of Northern Ireland (OSNI), the Valuation & Lands Agency (VLA) and Royal Mail.

With over 800,000 address records, Pointer is now the most comprehensive and authoritative address database for Northern Ireland. Each record adheres to a common address standard and every property has a Unique Property Reference Number.

What does Pointer data do?

There is now a common standard address for every property in Northern Ireland, each with a unique reference number and geo-spatial coordinates. Pointer provides infrastructural support to private and public sector organisations alike. It allows for quick and accurate sharing and analysis of data and supports a wide range of value-added applications.

Pointer has been created through a process of complex data matching and intensive ground validation across Northern Ireland in order to maximise the accuracy of the dataset.

How can Pointer help with your data quality?

By enhancing your address data with the Pointer dataset, you can create a more accurate view of your Northern Ireland based customers. Having better quality address data on them will help you to:

  • Improve your customer relations with fewer mistakes being made and any communication happening faster.
  • Reduce the costs you induce from wasted communications being sent to the wrong address.
  • Lessen the chances of sending potentially sensitive information to the wrong person and the risks that come with this.

What other datasets can keep your address data clean?