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The Bereavement Register

What is the Bereavement Register?

The Bereavement Register is a central database that effectively acts as the main register of a death. Created in 2000 with the main aim of stopping direct mail being sent to the deceased, it is now a very important consideration for any organisation that sends direct mail.

A deceased person’s details can be registered and their information will be entered into a bank of data. Organisations who wish to check their mailing lists against the Bereavement Register are able to identify any matches and are then obliged by law to remove these records from future mailings.

Why is the Bereavement Register such an important data set?

The Bereavement Register allows organisations to minimise the upset that sending mail to the deceased can cause to family and friends and the negative impact this could potentially have on customer perception. In addition to this, removing deceased individuals from a mailing list keeps your database clean and up to date as well as reducing the cost of sending unwanted mail.

The Bereavement Register is just one of many suppression sets available through our data cleansing tools. The majority of organisations enjoy the benefits that regular data cleansing offers. Suppression is a critical part of this cleansing process and matching your database against data sets such as the Bereavement Register allows you to remove appropriate records as part of that process. By doing this you can always be confident you are only ever mailing to the right people.


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