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Data validation products

Drive better customer relationships with accurate data

Improve your data

Trustworthy data is pivotal to making well-informed decisions. By validating data both at the point that it is entered, and on a regular basis going forward, you can make sure you have an accurate and up-to-date view of your customers.

Effective customer communication, superior customer service, business efficiency, and regulatory compliance are all important reasons you should both clean and enrich the customer data that you hold. Find out which data our data validation tools can help you out with below.

Average levels of inaccurate data have now reached 30%*

Address validation

Drive greater insight into your customers' location

Our comprehensive address validation tools ensure only accurate and complete address data enters your database, and existing addresses are kept trustworthy and up to date.

Integrates into your website and CRM

Real-time capture or bulk cleansing solutions

Intuitive searching functionality

Full UK coverage

Validates address data for over 240 countries

Start validating your data

Email validation

Boost your email campaign effectiveness

The success of your email communications depends on how much you trust your email database. Our email validation tool removes bad email addresses to preserve your sender reputation and maximise ROI.

Clear, actionable email insight to help improve your sender reputation

Flexible implementation of real-time capture for web and CRMs as well as bulk cleansing

Self-service portal for lists under 1,000,000 files

Experian’s trusted secure data and privacy standards

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Mobile validation

Improve communication with your customers

People rarely go anywhere without their mobile phone close to hand - so you need to be sure you can stay in touch with them at their most convenient point. Mobile validation ensures only accurate mobile numbers enter your database.

Covers 100% of mobile numbers in the UK&I using syntax, existence and network checks

International coverage

Integrates seamlessly into websites and CRMs

Available as real-time validation as well as bulk cleansing solutions

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CRM Integrations

Protect your CRM and ERP investments.

Ensure only the most accurate of customer data enters your CRM application and maintain the quality of data across your CRM. Our data quality integrations for address, email and mobile data covers:

Microsoft Dynamics




Data validation integrations

Talk to us about your data validation