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Data Management Integrations

Protect your CRM and ERP investments

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To succeed in the age of the customer, organisations continue to adopt and invest in Customer Relationship Management systems.

When CRM data is poor, inaccurate, and incomplete, the impact of marketing campaigns and activities may be greatly reduced resulting in specific challenges such as:

Inability to communicate effectively with customers

A less than optimal multi-channel experience

Decreased profitability from marketing campaigns

 

Experian has a range of integrations targeted at different CRM suites, designed to embed data quality technology into the heart of the application driving a seamlessly automated experience for the user

Analyst research firm - CIC

This report looks at how data flows into a CRM via multiple channels and the importance to an organisation of maintaining its quality at all these points through data management integrations.

Explore the paper

Integrate data management with your business

Want to find out more about our data management integrations?