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CIC Audit Review: Experian Data Quality Enterprise Applications

Business leaders are beginning to wake up to the fact that their core customer data must be of the highest standard for a good customer service. CRM applications sit at the very heart of this issue, but the system is only ever as good as the data that enters into it. The solution is to protect your enterprise CRM through integrated software tools that manage data at the point of capture and over time. This audit looks at the Experian Data Quality software offerings with pre-built integrations into enterprise applications.

 

 

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