Historically, Single Customer View (SCV) implementations have focused on developing a master data management system, but this can be complex and costly.

Philip Howard, Research Director at Bloor Research, explores how organisations can accelerate their SCV using a data quality instead (or alongside) a MDM system.

Download this report to understand:

  • The roles and relationships between data quality and master data management in creating single customer view
  • When you should consider one, over the other
  • How the changes in regulation will impact your information management priorities  
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