Historically, Single Customer View (SCV) implementations have focused on developing a master data management system, but this can be complex and costly.
Philip Howard, Research Director at Bloor Research, explores how organisations can accelerate their SCV using a data quality instead (or alongside) a MDM system.
Download this report to understand:
- The roles and relationships between data quality and master data management in creating single customer view
- When you should consider one, over the other
- How the changes in regulation will impact your information management priorities