The issue of data quality has been a challenge for enterprises for the last two decades and has subsequently created a large software vendor community, and one might be forgiven to think that data quality problems have been resolved and gone away. But this is clearly not the case.

While considerable progress has been made to raise awareness of the importance of data quality for business-driven IT projects, and investment in data management software remains robust, plenty of work still needs to be done.

Recent business and technological trends continue to raise the bar for data quality, and Ovum finds many enterprises still struggling to get a trusted view of their business data

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