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The Data City

Where cared for data is shared data

Businesses must capture, manage and use data to retain their customers and differentiate their services. Our latest research into consumer experiences of sharing personal information with organisations shows that customers are reluctant to share information if it's not cared for. Businesses must be seen to care for their customers and their data. It is critical that information is accurately captured, stored and used. By being a familiar and beneficial data handler, you'll encourage customers to be trusting and share information.

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