We explore how organisations can turn their customer data into useful information, unlocking its value, and delivering outcomes for their customers through a Universal Customer View.
We’ve teamed up with DataIQ again to carry out the 3rd instalment of our GDPR research. Download the report and explore the results, including the regulation's effect on marketers.
Our latest research gives some fascinating insight into how well organisations are responding to this complex data landscape - particularly with the arrival of GDPR.
We look at understanding the factors that lead to data migration success (and failure) including how Data Migration Leads deliver their migrations and the challenges they have faced.
In “Defining the Data Powered Future”, we explore some of the key steps that organisations should consider to create a truly consumer-centric approach for their data governance and strategy.
As a data quality leader, your first obstacle is likely to be creating the data quality business case - the goal of this guide is to help you overcome this dilemma using a Lean Pilot approach.
We explore how ensuring the accuracy and integrity of your data, using an active data quality strategy, will increase the chances of success in your next data migration.
With the May 2018 deadline approaching, Experian and DataIQ have again partnered up to survey organisations on their preparations for GDPR and their main challenge.
Our global research explores how macro economic trends are influencing businesses' data management processes in 2017 and offers advice on how businesses can navigate these.
We outline what is involved with the Practical Data Migration method, the capabilities of Experian Pandora, and how together they can deliver a seamless data migration.
This paper looks at the key trends in consumer and market behaviour and gives practical guidance on how to make lasting improvements to your data for effective marketing.
This 2017 research by Experian and Data IQ explores consumers’ attitudes to data collection, consent and control, and looks at the opportunities and challenges in adjusting to the GDPR.
Getting approval for a business case can appear complex. However, this report helps to identify the challenges businesses face and identify proven strategies that will help.
Find out how organisations across the globe are dealing with the complexities of data and exploiting it to improve customer relationships and the latest data quality trends for 2016.
We help you to build an SCV, a prerequisite for success in the modern era due to the increasing points of interaction we have with customers.