Skip to main content

The Effect of Data Quality on Marketing ROI

Understand the link between data quality and marketing performance

Read our latest research, in conjunction with MarketingFinder, in which we discuss the integral link between high quality data and the positive impact on marketing ROI.

  • Explore marketing professional's attitudes to data quality
  • Realise the impact that improved data accuracy has on marketing performance
  • Learn how to maximise ROI from your data assets



Download the Research Paper

  By completing this form, I agree that Experian may keep me informed of its products, services and offerings. You can contact us at

Copyright ©, 2014-2017. All rights reserved.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.